Business English training

Sales English

Selling in English is not translating your pitch.

Two hands shaking across a meeting table, between brochures and an open laptop

01For your teams

It is hearing what the client is actually telling you, catching the word worth building on, and answering an objection without hardening it, in real time, in a language that isn’t yours. I build this training on your clients, your products and your calls, not on invented sales scenes.

A salesperson’s hands holding a phone during a call, a headset and a notebook on the desk

02Real situations

Five situations we work on

  1. Following up a client without seeming pushy

    The third unanswered email, the call at the wrong moment. In English, the line between “attentive” and “annoying” is not where you would draw it in French. We write and say those follow-ups until they sound right.

  2. Hearing the buying signal in a throwaway line

    “That could work.” “We’d need to look at timing.” Those are openings, if you hear them. We listen to real exchanges and learn to catch the word to build on.

  3. Stating a price and holding the silence

    Saying a number in English, then saying nothing. Not justifying it, not dropping it before anyone asks. A skill of voice and nerve as much as language.

  4. Answering "your competitor is cheaper"

    Without digging in, without caving, without running anyone down. Rephrase, come back to value, ask a question. We work on the five or six objections you hear most, with your real numbers.

  5. Selling by phone and video, with no body language

    No smile to rescue a clumsy sentence, no handshake. Everything rides on the voice and the choice of words. We record, listen back, correct.

The sectors

The sectors

Aerospace, pharmaceuticals, banking, renewable energy: where your clients, your suppliers and your head office speak English before you do. I prepare the training with your product sheets, your offers and your call notes.

Wool and fabric samples next to a laptop and a notepad

Funding through your OPCO

You can ask your OPCO to fund your team’s training.

Request a quote for your team

Tell me your sector and how many salespeople are involved. I reply within two working days with a proposal, a level target and a price.

Reply within two working days.